The 18 Best Shopping Cities in Europe to Visit in 2024

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Looking for the best shopping cities in Europe? From the busy, high-end streets of Paris to the quaint, charming back alleys of Rome, each city has something unique to offer when it comes to shopping.

You’ll find designer labels, artisan crafts, and everything in between. These cities offer more than just shopping; they are family-friendly and feature stunning cityscapes, famous landmarks, ample attractions and everything else you could ask for in a city break.

To help narrow down your search for the perfect shopping destination we’ve compiled a list of the top shopping cities in Europe. Ready to start planning your next retail adventure? Let’s dive in!

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Map of the Best Cities for Shopping in Europe

18 Best City Break Destinations for Shopping in Europe

Here are the best shopping cities in Europe.

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Stockholm, Sweden

shopping in stockholm sweden

Stockholm is one of the most beautiful cities in the world and one of the very best shopping cities in Europe.

The Swedish capital has a variety of stores, as well as a few shopping streets where you can find incredible bargains.

Drottninggatan (Queen Street) is Stockholm’s main shopping street, with stores such as H&M, hléns City, and Bik Bok. You can also find smaller boutiques and shops on side streets like Bondegatan, Götgatan, and Sveavägen.

If you’re looking for designer brands, head to Avenyn, another popular shopping area in the city centre. You’ll find stores like Acne Studios, Agnetha Kullbergs Modehuset, and By Malene Birger.

Tip: If you’re visiting at the end of December, Stockholm is one of the best European cities for New Year’s.

Berlin, Germany

best shopping cities in europe, shopping inberlin, germany shops

Berlin is known for its amazing shopping scene. The city has many boutiques and shops selling everything from fashion to art. There are also many second-hand shops selling vintage items at very affordable prices.

If you are wondering where to go shopping in Berlin, you can start your shopping tour at Hackesche Höfe (the courtyard), located in the Mitte district between Rosenthaler Platz and Torstrasse.

This beautiful complex has around 100 shops and restaurants on six levels, so you will definitely find something you like here!

Rome, Italy

shopping in rome, shops in rome, best shopping cities in europe, pedestrianised street

Rome is an absolute must for any visitor to Italy. It’s a city that has been around for thousands of years and has so much history packed into its walls. There are many things to do in Rome, but one of the best ways to experience Rome is by shopping on its famous high street, Piazza di Spagna.

The street has several shops selling Italian fashion brands like Gucci and Prada and high-end jewellery stores such as Bulgari and Cartier. 

If you want to get away from the crowds, there are also plenty of small boutiques dotted around the city centre, selling everything from shoes and bags to sunglasses and hats.

Another great area for shopping in Rome is Via del Corso, which runs through the centre of town past some beautiful historical buildings such as Palazzo Chigi-Odescalchi and Palazzo Degli Esposti. Here you can find an array of designer boutiques selling everything from clothes to accessories and beauty products.

If you’re travelling with kids, then there are plenty of places to shop in Rome that cater specifically to kids too! Charming children’s shops sell everything from toys to clothes and shoes – perfect for those parents who want their children to look good too!

Istanbul, Turkey

bazaar, market, business, shopping in Istanbul, sweets in istanbul, best shopping cities in europe

Istanbul is the most popular shopping destination in Turkey. The city has a vibrant shopping scene and offers many different types of shops, from traditional bazaars to modern malls.

The Grand Bazaar is the biggest market in Istanbul, and you can find anything here, from clothes to antiques. You can also buy unique Turkish carpets at the Spice Bazaar or visit one of the many designer boutiques along Istiklal Caddesi, which is famous for its street art.

If you like vintage clothing, head to Tarlabasi, a hip neighbourhood with lots of vintage shops. If you have kids, then make sure to go to Kadikoy, which has lots of stores selling toys and children’s clothes.

Munich, Germany

shopping in berlin, germany shopping

Munich is a city that offers everything for everyone. It’s the best shopping in Europe, perfect for all ages, including children.

Munich has lots of great shopping malls for you to explore. You can go there with the kids or just spend some time alone in a big mall. There are also lots of shops in Munich that are perfect for kids, like Lego, Disney, and Kidsworld if you want to go out on a shopping spree with your family, head over to Marienplatz, where lots of shops sell clothes and accessories at very reasonable prices!

The main shopping centre in Munich is Kaufingerstraße, where there are over 300 shops selling everything from men’s suits to toys and cosmetics. If you’re after luxury brands like Dior or Chanel, head to Maximilianstrasse.

A few minutes walk away is Sendlinger Tor Platz, where you’ll find more affordable shops selling everything from fashion and accessories to homewares and jewellery.

Read our guide to visiting Munich with kids here >>>

Paris, France

best shopping cities in europe, paris

The city has an excellent public transport system, so it’s easy to get around even if you don’t have a car. There are also plenty of taxis available in case you need one.

Paris is famous for its high-fashion boutiques, where you can find anything from designer clothes to accessories and jewellery. If you’re looking for something more affordable, several chain stores, such as Zara, H&M, and Uniqlo, sell fashionable clothing at reasonable prices.

Many different districts in Paris cater to different tastes in shopping – from the chic Avenue Montaigne to the more bohemian Canal Saint Martin area near Bastille if you want something more traditional, head over to Les Halles Marche de L’Hotel de Ville, home to some of the most famous department stores in the city, including Galeries Lafayette and Printemps.

If you have kids, make sure you visit La Grande Epicerie de Paris, a great supermarket packed with all sorts of goodies, including food products.

Discover the best airlines to fly to Paris here + Airports in Paris >>

Lisbon, Portugal

brown and white concrete buildings under blue sky during daytime

The city has many different areas with different styles of shopping. The Bairro Alto is the place to go for trendy boutiques, vintage clothes, and street art. The Chiado is home to some of Lisbon’s best-known department stores and upscale designer brands such as Chanel, Prada, and Louis Vuitton. Lisbon’s main shopping street is Rua Augusta, with several big-name retail chains and independent shops selling everything from fashion clothing to homewares.

If you’re looking for something unique, then try the Mercado da Ribeira market, where you can find handmade ceramics and jewellery; or head to one of Lisbon’s flea markets – like Feira da Ladra (Flea Market) on Sundays near Campo Pequeno; or Mercado da Ribeira where you’ll find antiques, vintage clothes and second-hand books amongst other things.

Read More: Landmarks in Portugal

Barcelona, Spain

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Barcelona, the largest city in Spain is a great city for shopping with kids, and there are many options to choose from.

The best place for shopping in Barcelona is Passeig de Gracia, the main shopping street in Barcelona. Passeig de Gracia is full of shops and restaurants, and it’s also where you’ll find the famous La Pedrera building by Gaudi.

If you’re looking for a day out with the family, head to Port Vell, which is right next to the beach and has plenty of shops and restaurants to stop at. Port Vell is also home to Maremagnum, which has over 170 shops, including a cinema complex and an aquarium.

For good prices, visit one of Barcelona’s two large outlet malls. Or visit both of them.

You May Also Like: Aquariums in Spain

London, UK

London is arguably the best place to shop in Europe. The city has a huge range of shops, from high-end boutiques to stalls on Portobello Road, where you can pick up a vintage bag for just £10.

The West End is home to some of the world’s most famous shopping streets. Oxford Street is well known for its large department stores such as Selfridges and John Lewis, but there are also plenty of independent shops selling everything from books to homewares.

Bond Street is another good option if you’re looking for something a bit more exclusive. It’s home to many luxury brands like Louis Vuitton and Gucci, but some great independent shops are also here.

If you want something different, then head over to Brick Lane for vintage clothing or Camden Town for vintage music equipment.

Milan, Italy – The BEST City for Shopping in Europe

Milan is one of the favourite shopping destinations and home to some of the world’s top fashion brands, including Gucci, Prada, and Dolce & Gabbana. But it’s also a great place for those who love food. The city has one of Italy’s oldest markets (the Mercato di San Lorenzo), plus gourmet delis selling everything from artisanal cheeses and wine to prepared meals.

The famous La Rinascente department store has everything from clothes to home appliances, while the Corso Buenos Aires shopping district offers up high-end boutiques such as Bulgari and Versace alongside smaller shops specialising in leather goods or women’s shoes. For more contemporary designs, check out the Brera neighbourhood, where there are plenty of new stores showcasing local talent as well as international labels.

Vienna, Austria

Vienna is a shopping paradise. The city is home to some of the world’s best stores, including Louis Vuitton, Prada, and Gucci. There are also plenty of local boutiques selling everything from jewellery to cosmetics. If you’re looking for something more unique, visit one of Vienna’s flea markets (Flohmarkt).

If you’re travelling with children, there are plenty of shopping opportunities for them too. In addition to the many toy stores in Vienna, there is also an excellent Lego shop called LEGO Store Vienna. This store sells everything from Lego sets to clothes and accessories for kids aged 3-10.

You can find all of these shops along Mariahilferstrasse, one of Vienna’s main shopping streets.

Amsterdam, The Netherlands

shopping cities in europe, amsterdam

One of Europe’s best destinations for shopping in Amsterdam is Dam Square, where you will find many souvenir shops selling Dutch products such as cheese and chocolates. You can also find designer shops here, including Chanel and Gucci.

Try Vondelpark Flea Market on Sundays for designer clothes at bargain prices, when you can buy anything from old vinyl records to vintage dresses and accessories at great prices.

Florence, Italy

best shopping cities in europe - florence

Florence is one of the most beautiful cities in Italy and a great place to shop. There are many flagship stores in Florence, including Gucci and Louis Vuitton. The best place to start is Piazza Della Signoria, where you can find some excellent shops and boutiques. You’ll also find some great vintage clothing stores in this area.

The best shopping area in Florence is Piazza Della Repubblica, home to many designer stores. If you’re looking for discounted designer clothes and accessories, check out Mercato Nuovo or San Lorenzo Market.

If you’re travelling with children, visit the Pitti Palace Museum Gift Shop. This store has an amazing selection of toys, books, and gifts for kids of all ages!

Prague, Czech Republic

Prague is a city packed with history and culture. It’s also a great place to shop, with plenty of antique shops ideal for bargain shopping in Prague. The Old Town Square is home to a good number of these stores, including the Prague Flea Market. You can also head over to Vinohrady for more unique finds. When shopping with kids in Prague, you’ll find plenty of toy shops throughout the city that sells everything from wooden toys and dolls to books and games.

Copenhagen, Denmark


The best thing about shopping in Copenhagen is that there is no sales tax on clothes or shoes. You can also find many affordable and trendy brands here. If you love designer brands like Gucci and Louis Vuitton, then you will be happy to know that they have their own stores here too!

If you like designer handbags, then the Strøget area is where you want to be. This area is filled with boutique shops selling everything from high-end clothing and accessories to jewellery and cosmetics.

If you’re looking for something more unique, head to Tivoli Gardens, where plenty of small shops sell handmade crafts and local souvenirs from all over the world.

With so much to offer in this city, there really isn’t any reason why anyone wouldn’t enjoy shopping in Copenhagen!

Antwerp, Belgium


Antwerp is one of the most beautiful cities in Europe, and it’s also one of the best shopping destinations. The city has a long trade and commerce history, which is reflected in its architecture, which includes many historic buildings like the Central Market, Town Hall, and Cathedral.

Antwerp offers many shopping options, from high street chains like Zara and H&M to independent boutiques selling local designer clothes. The city has many pedestrianised streets lined with shops where you can browse for hours on end.

Tallinn, Estonia

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Tallinn is one the best shopping cities in Europe, and also one of Europe’s best-kept secrets. It’s known as the Capital of Culture for 2019 due to its beautiful medieval centre, but it’s also a great place for shopping. There are plenty of independent boutiques selling local designer clothes and international brands such as Zara, H&M, Mango, and ZARA Home if you’re looking for something more unique.

Geneva, Switzerland

The best way to spend some time in Geneva — aside from admiring its stunning natural beauty — is to wander through its pedestrian streets, where you’ll find everything from high-end designer shops to handicrafts and local artisans’ creations.

Geneva is home to some of the world’s most expensive luxury brands, like Chanel, Dior, Rolex, and Cartier. It’s also a great destination for shopping with kids, as plenty of shops sell children’s toys and clothes.

Read More: How to Get from Geneva Airport to City Center

Best Shopping Cities in Europe FAQs

Which European country is best for shopping?

France has a huge selection of international brands and is known for its high-end shopping. But if you’re interested in more affordable prices, Germany is a great option. Germany offers lots of great European brands at lower prices than France. Italy is also a great shopping destination, especially for luxury designer items.

Where is the shopping capital of Europe?

European shopping capital is Paris, France. With over 140,000 shops and more than 7,500 stores, Paris is one of the most popular cities in Europe. The largest shopping centre in Europe is Galeries Lafayette Haussmann; it has over 1,700 stores and 70 restaurants!

What is the biggest shopping street in Europe?

The longest shopping street in Europe is the Champs-Élysées in Paris. The street is almost 2.5 miles (4 km) long and is home to several luxury brand stores, including Louis Vuitton and Dior.

Which country in Europe is best for cheap shopping?

The best place to go for budget-friendly shopping is the Czech Republic. This country has great deals on jewellery, leather goods, and clocks. You can also get good deals on clothes here, but you’ll have to do some hunting.

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Sylvie Simpson is the founder of European Cities with Kids. For the past 6 years, she has been travelling all over Europe whenever she has the chance, both solo, for work and with her daughter. Sylvie is on a mission to help people make the most of city breaks in Europe with kids and helps over 50,000 readers per month plan and make the most of their trips in Europe with kids.

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